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Tenacity Real Estate started its journey in Melbourne's Inner west. Our firms main mission was to create an environment for people in the industry to feel comfortable and safe. We moved away from the ancient traditional cut throat real estate office blueprint and founded our beliefs around teamwork.

Our family culture at Tenacity Real Estate has enabled our firm to go above and beyond with our client representation with uncompromised effort.  

Our philosophy is based on integrity and transparency.

Tenacity Real Estate is a pioneering real estate firm on the cutting edge of ideas ,marketing and technology constantly reinventing the standard of service and delivering an unparalleled experience. We are a fully integrated sales , marketing and management real estate firm.




With an array of experience in every aspect of the real estate industry Edward continues to lead Tenacity Real Estate on its journey to expend and innovate the business.

Edward joined the corporate work force at a law firm based in Melbourne’s CBD. Here he quickly ascended through the firms ranks going from a Account Manager to BDM and then on to international BDM/Sales Executive.

He then moved on to the wonderful exciting world of real estate working in Melbourne’s western suburbs and soon made a name for himself as a pioneering Sales consultant & auctioneer. Breaking numerous records and winning prestigious awards within the industry.  

Edwards's core principals of ethics, integrity, Loyalty, education, ingenuity and courage by which he continues to lead with his growing and always expanding team of like-minded individuals.

Under the direction of Edward Tenacity Real Estate is on path to expending the team as it continues its journey to solidify itself as a unique Western Melbourne based boutique brand.



As a associate director of Tenacity real estate, Hayden is a highly driven and enthusiastic individual who loves working in the dynamic environment that is Real Estate , where he can meet an interact with a variety of different individuals.

As well as being outgoing Hayden is also down to earth & a well loved member of the team at Tenacity. His patient and empathetic attitude towards his clients and purchasers are all traits which have seen him establish himself as one of the up and coming agents in Melbourne’s western suburbs specializing in the 3021 area.

Hayden believes his most important role is to build meaningful & lasting relationships as well as delivering exceptional results for his clients when selling their castle.

anthony luong


Coming from a prosperous career in the logistic and transport industry Anthony decided to make the switch into the exciting world of real-estate to hone in on his customer service skills and leverage off his disciplined drive to succeed.

With a background in marketing, Anthony is able to create a tailored strategy which appeals to buyers from near and far. He makes proactive connections and maintains an extensive database in order to attract the maximum number of potential buyers to each property. 

Unlike many agents, Anthony works with a select and limited number of listings at any one point to ensure his total focus and 100% dedication. You can expect a high level of detail and responsiveness throughout your property Journey with Anthony.

dino KOCIC


Dino has a wealth of sales skills and knowledge coming from a high end motor sales background.

As well as being much loved member of the team at Tenacity Real Estate Dino has numerous accolades under his belt. One of which being titled Australasian Champion of the accordion and performing in the Sydney opera house.

When it comes to selecting an agent with confidence and skills look no further.

He prides himself of giving everything attention to detail as well as delivering exceptional results for his clients when selling their property.

Kartika Gounder
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Kartika brings her enormous enthusiasm and a determination to make things happen to the Tenacity team as executive assistant to Edward Herdegen.


Proactive and forward thinking, Kartika's extensive background in Retail and Process management  has provided her with exceptional customer service skills which support a wealth of knowledge obtained while completing a Bachelor of Business Accounting.

Kartika's natural passion for the property industry is entrenched in her DNA coming from a family successful hard working business owners, and she is proud to be working alongside some of the best agents in the Western suburbs. 

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